Health redundant today.
It’s not a category. Mobile is an experience that could be better defined by
terms like available, accessible, convenient, engaging, informative and even entertaining. When I think of
mobile, I immediately think that I can get my needs met. When it comes to healthcare, mobile technology is
a means to provide patient care. In my book, that’s just called healthcare.
So, it’s time to rebrand. My vote is for “connected health” because everything is connected right now.
We saw this at the most a recent conference, where connected devices are connecting caregivers in
different settings. That’s what connected care is all about.
What do you think? Is Health redundant today?